About Wear The Natural

Who We Are
Wear The Natural is a calm apparel and lifestyle brand created for people who love slow, nature inspired living. We design minimalist hoodies, sweatshirts, T-shirts and accessories that feel good to wear and easy to combine, day after day. Every piece is built around three ideas: comfort, simplicity, and modern calm living.

Where It All Started
Wear The Natural was born from our work with nature sound projects on Spotify.
Before we released clothing, we were creating ambient worlds rain, forests, ocean storms, campfire nights and sharing them through projects like Natural Recorders, Cloud Vibe, Pirate Ship Ambience and Campfire Rhapsody.

Over time, we realized something simple: If sound can make you feel calm, the things you wear every day can carry the same feeling. Wear The Natural is our way of translating those sound worlds into clothing you can actually live in. Sound First, Then Design Each collection is inspired by a different ambient project:

· Natural Recorders: nature soundscapes, rain, forests and quiet days.
· Cloud Vibe: soft skies, cloudy mornings and light, airy moods.
· Pirate Ship Ambience: stormy seas, creaking wood and ocean nights.
· Campfire Rhapsody: warm firelight, night skies and slow weekends.

We start with the mood of the sound, not with trends. From there, we choose colors, graphics and details that feel like that same world: calm, minimal and timeless.

Our Design Philosophy
We believe calm style is: Minimal, not boring; clean lines, subtle graphics, no loud shouting. Comfortable, not sloppy; pieces you can wear at home, in the studio, at a cafe or on a forest walk. Timeless, not disposable; designs that still feel right next season and the one after. We focus on versatile basics: hoodies, sweatshirts and tees that can become your "go to" pieces the ones you reach for without thinking.

Quality You Can Feel
We work with carefully selected garments and print partners to deliver:
· Soft fabrics that are comfortable for everyday wear.
· Prints designed to last beyond a few washes.
· Fits that feel relaxed, not restrictive.

Our goal is simple:
When you put on a Wear The Natural piece, it should feel as good as listening to your favorite ambient track.

Community & Trees
Our story with nature didn't start with clothing, it started with listening. In 2019, we began recording nature sounds: rain, forests, oceans, campfires and quiet outdoor spaces. As the Natural Recorders community started to grow, one idea became very clear: if nature is the source of our calm, we should actively help protect it. That is how our tree planting project was born. Now we are bringing this project into Wear The Natural as well.

For every 100 orders placed in this store, we commit to planting 100 new trees together with the Natural Recorders community. It is a simple, concrete way for us to give something back to the places that inspire our soundscapes and our designs.

Calm Living, Everyday
Wear The Natural is not about chasing trends or fast drops. It is about building a small wardrobe of pieces that support a calmer lifestyle:

· Slow mornings with coffee and music.
· Focused work sessions with nature sounds in the background.
· Evenings spent indoors while it rains outside
· Weekends in nature, cabins, or by the sea.

If you enjoy that kind of rhythm, you're exactly who we create for.

Looking Ahead
As our sound projects grow, Wear The Natural will continue to explore new ambient worlds and translate them into clothing:

· New collections linked to future sound releases.
· Limited edits around specific moods and seasons.
· More ways to connect sound, visuals and everyday style.

Thank you for being here and for supporting independent creators. We hope Wear The Natural becomes a calm part of your daily life in your playlists and in your wardrobe.